Saturday, 29 March 2014

Running a Successful Biz

Geordie gifts by  Geordie Mugs
This week I learned two things.
1.  Blatantly copying someones design style is in my opinion theft - (not my work I'm talking about btw) I saw an example of good design blatantly ripped off by someone with some design software.  Incidently having design software does not make a designer. Each "real" designer has their own handwriting and has spent many years developing this style.  Karma is a bitch so I just hope it comes knocking to those who deserve it.

2. Social Media - great but not as good as "Great Products and Innovative Design"

Facebook likes are not a reflection on how successful a business is. Many of the leading greeting card publishers today who sell tens of thousands of cards each month have very few facebook likes - they are spending their time on good innovative design and developing and establishing relationships with buyers! I do believe in social media but sales are a better way of measuring success in my opinion!

It has actually been a GREAT week - not moaning honestly just wanting to make a point!!

Saturday, 15 March 2014

New Website!! Woo Hoo

Cards4Geordies and Geordie Gifts 

Lots to celebrate this week! First of all I (Jo designer aka bykerlass) have been given the all clear after enduring years of chemotherapy for an auto immune condition so that was GREAT NEWS.  Alongside the launch of our all new singing and dancing website.  It's totally brilliant and includes intuitive shopping - we are totally loving it as are our customers.  It was definitely worth all the effort to get it up and running.  Then we got a retweet mention by Lauren Laverne on twitter have a look (she has almost 300,000 followers). Sales are going really well, new products are being added and a new range is about to hit the shops!  Happy Happy Happy! (just like Pharrell)